Hi! I’m Toni, and I have 20 years of experience building brands, one word at a time.

I’ve led global brand strategy for multi-million dollar revenue-generating media brands, including Allure, SELF, Architectural Digest, and Women’s Health, while also providing copywriting and content development services to global companies, small businesses, and solopreneurs. I’ve collaborated with leading brands across industries: beauty and personal care (Amazon, Ulta Beauty, Unilever), automotive (Infiniti, BMW), home, travel and lifestyle (Kohler, Benjamin Moore, Expedia, Villatel Village), health and pharmaceuticals (AbbVie, Novartis), and SaaS (VaxAtlas).

From brand strategy and business communications to branded content and client storytelling across every platform, I bring a proven track record of delivering results. My work has driven significant revenue increases, elevated brand awareness, boosted time spent on content, delivered above-benchmark click-through rates, increased social engagement, and garnered award nominations and wins. 

If you’re looking for a self-sufficient partner who truly understands your business goals, I’m here to make your life easier. Oh, and I’m bilingual and a published author. I can (literally and figuratively) tell any story.

Let’s tell yours.

AND WHEN I’M NOT WRITING…

Just kidding, I’m always writing. I’m an accomplished horror writer whose short fiction has appeared in magazines, anthologies, and podcasts, including Spooklights, High Strange Horror,  Morpheus Tales, The Big Book of New Short Horror, Daily Frights, and Pseudopod. I’ve also been published in Reader’s Digest, Women’s Wear Daily, CosmoGIRL!, ELLEGirl, Budget Living, OK!, and Zink magazines. I live in Manhattan with my husband, our daughter, and our three cats.

Y Hay Más…

I grew up with a passion for the Spanish language and culture, which led to my appointment as Condé Nast’s Global Ambassador to Spain. There, I built relationships with key stakeholders in the Spain market, fostered global collaboration, and implemented comprehensive brand marketing and global beauty event roadmaps. Building on this experience, I’m excited to offer professional translation services for Spanish-first businesses or teams looking to adapt their materials for an English-speaking audience.