AFAR COPYWRITING & COMMUNICATIONS
AFAR needed a skilled and versatile copywriter to support its sales and marketing efforts, ensuring clear, engaging communication across various channels. Over the past decade, I have provided consistent freelance support, crafting high-quality copy for experiential campaigns, digital communications, marketing collateral, and events.
My Contributions:
Experiential Collateral: Wrote and edited engaging copy for AFAR Experiences events in destinations like Dubai, New Orleans, Napa Valley, Tokyo, Mardi Gras, and Bahamas, tailoring each project to highlight the unique essence of the location.
Email Marketing: Created consistent, high-impact e-newsletters and email blasts to maintain engagement with AFAR’s sales and marketing database.
Social Media Copy: Developed LinkedIn posts to enhance AFAR’s presence and promote key campaigns and initiatives.
Event Scriptwriting: Wrote scripts for the prestigious AFAR Vanguard Award Ceremony, ensuring a professional and engaging tone.
Marketing Collateral: Crafted and refined copy for sell sheets, ensuring clarity and alignment with brand messaging.
Results: Strengthened AFAR’s brand visibility and audience engagement through impactful experiential collateral, digital communications, and high-profile events.
