BRIDES Live Wedding: BRAND STRATEGY, SALES COLLATERAL, AND PROGRAM MANAGEMENT

BRIDES Live Wedding is a year-long initiative engaging consumers to vote on every detail of an influencer couple’s wedding. This unique program provided product integration for sponsors and culminated in a stunning wedding with millions of press impressions. I provided strategic program management throughout the duration of the program.

My Contributions:

  • Program Development: Spearheaded program conceptualization and execution, from ideation to final implementation.

  • Sales and Sponsorship Collateral: Developed comprehensive sales collateral and managed sponsor activations across key categories, ensuring seamless product integration and alignment with partner goals.

  • Content Strategy: Crafted engaging copy for program promotion, sponsor activations, and video content to drive audience engagement and enhance brand visibility.

  • Production Oversight: Coordinated with production teams and partners to ensure flawless execution of the wedding and program deliverables.

Results: Over 200 million total program impressions, with significant audience participation, including 360,000+ votes, while positioning BRIDES as a leader in socially-driven, partner-integrated content.

PROGRAM ELEMENTS: VOTING PAGES, WEDDING VIDEO, PROGRAM RECAP

CUSTOM PARTNER CREATIVE: COPYWRITING