Allure Best of Beauty: BRAND STRATEGY, SALES COLLATERAL and PROGRAM MANAGEMENT
Allure sought to establish Best of Beauty: The Live Event as a marquee consumer experience that would elevate the brand’s authority and drive revenue growth. I delivered innovative planning, seamless event execution, and impactful sponsor integration to meet commercial goals. By year two, Allure’s tentpole event achieved a 30% YoY revenue increase, cementing its status as a global beauty leader.
My Contributions:
Event Development: Led the conceptualization and launch, managing every aspect from ideation to execution.
Sales Collateral and Sponsorship Management: Created all sales materials and managed sold sponsorship activations.
Production Oversight: Ensured flawless event execution.
Copywriting: Wrote copy for event signage, promotion, sponsor activations, and event website.
Post-Event Analysis: Created post-event recap leveraging attendee survey results to provide sponsors with measurable outcomes and insights.
Sizzle Video Creation: Produced a one-minute sizzle highlighting the event’s impact.
Results: Surpassed all commercial goals with a 30% year-over-year revenue increase, establishing the event as Condé Nast's 4th best-performing global franchise and the only beauty-first franchise in the U.S.
BEST OF BEAUTY: THE LIVE EVENT WEBSITE
SOCIAL PROMOTION AND RECAP COPY
SALES COLLATERAL