Villatel Village Launch: Copywriting

Villatel Village needed 35 detailed and engaging property descriptions written in just 30 days to showcase its luxury rental homes and attract prospective guests. I crafted each description with a balance of creativity and precision, highlighting key features like square footage, amenities, and nearby attractions while aligning with the brand’s emphasis on luxury and escapism. Additionally, the brand needed SEO-optimized headlines, meta titles, and promotional content to drive bookings.

My Contributions:

Property Descriptions: Wrote 35 detailed, engaging descriptions emphasizing each home’s standout features, including square footage, unique room designs, amenities, and nearby attractions.
SEO Strategy: Created SEO-optimized headlines, meta titles, and promotional content to increase visibility and drive bookings.
Creative Development: Incorporated feedback to refine content and delivered polished descriptions on a tight 30-day timeline.

Results: Delivered 35 polished descriptions within a tight 30-day timeframe, positioning Villatel properties as standout vacation options by emphasizing their unique features and luxury amenities.