SELF: MARKETING COLLATERAL DEVELOPMENT

SELF health partners expressed interest in addressing the critical gap in bilingual health content. To meet this need, I created El Camino al Bienestar, a digital platform designed to deliver condition-focused health stories in English and Spanish. The program aimed to fill a market void, grow SELF’s Latinx and Hispanic audience, and attract sponsorship.

My Contributions:

  • Program Development: Conceptualized El Camino al Bienestar, SELF’s first bilingual health platform, creating a sponsorship opportunity to address the need for accessible, expert health content for Latinx and Hispanic audiences.

  • Sales Collateral: Partnered with editorial, research, emerging audiences, and sales teams to align on audience insights, editorial goals, and advertiser needs. Leveraged these elements to create compelling sales collateral.

Results: Unveiled El Camino al Bienestar at the Condé Nast Health Upfronts, positioning SELF as a leader in bilingual health content.

SALES COLLATERAL